It's BOTH...
Dying to Live or Living to Die.
Beware of the Humans
or B.O.T.H.
Beware Of The Humans started as an artistic exploration of human nature and the constant struggle between good and evil that exists in all of us both as individuals and as a collective. It began as a group of artists that came together to express these ideas and concepts visually using different mediums. The acronym being BOTH, amplifies this thought with the duality we all possess. We are all BOTH good and evil, creative and destructive, beautiful and ugly. The logo represents the extremes of these dualities WAR x PEACE and our balance within that. Over the years it evolved into apparel line focusing mainly on hats, tees and hoodies. Beware of the Humans uses art to inspire and empower people to wake up and take responsibility and ownership of how we choose to shape our legacy here on earth.
Social Commentary Through Artistic Expression
Art has traditionally been out of reach of the masses which is in part why we made the decision to put designs on clothing that we sell at an affordable price point. This model makes our movement inclusive and accessible to everyone. BOTH pulls from the world around us. Our main goal is to maintain relevance and contribute rather than take. In a world over saturated with trivial nonsense and pointless trends we believe that smart can be cool too.
